If you're watching the Super Bowl this Sunday, you might catch a familiar name — Berkshire Bank. The bank will air a new TV ad during Super Bowl LIX featuring Olympic gold medalist and Celtics player ...
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AI for TV Ads Is Rising — But Do We Really Want More of It?
AI could personalize your TV ads. But is relevance worth the loss of authenticity?
SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...
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