Large-market television and newspapers are often too ... That's why it's important to put together a media plan for your advertising campaign. The three components of a media plan are as follows ...

The Television & Media Management curriculum is organized around core clusters ... Programming and Distribution Strategy The essential interplay among talent, creatives, packagers and those who ...

What if we didn't own cable TV channels anymore?

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

Since fall 2023, it became the first Canadian media company to offer addressable TV on linear channels through a Canadian ...