Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating “Group 7,” an exclusive “club” millions of TikTok users have found ...

Singer Sophia James talks about her upcoming album and the single promotion that went from one-off post to the platform’s meme of the moment.

To accompany The Cover, Sophia Stel has curated a playlist of unique mix of tracks that takes you on an emotional journey. Called ‘Songs To Get Stronger To’, the collection includes Rihanna’s 2010s ...