You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

Social media isn’t a reporting function—it’s a behavioral lab. And the best insights don’t come from volume metrics. They come from asking better questions.

Delve into social media metrics such as reach and impressions, which provide a window into how many individuals are viewing your content, even if they are officially your followers.

Social media metrics are data points that communicate how your content strategy is performing. They also help you learn how you can improve. Think of your social media analytics as a record for your ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

Social media metrics have evolved far beyond vanity numbers such as likes. Forward-facing brands now track actionable data that is tied to business goals including increasing traffic, conversions ...

However, a social media campaign entails more than just content sharing. Key social media metrics must be tracked in order to determine whether or not your campaign is effective.

These social media metrics are not meant to be comprehensive, but they will give you an at-a-glance idea of how well your firm is doing with the various social media audiences.

The 2021 Social Media Benchmark Report from Metigy and Social Status found that leveraging Instagram’s features resulted in the highest performing organic reach rate at an average of 10.79%.

As with social-media companies, especially those that are publicly traded, there’s a sometimes fuzzy line between metrics and metrics, which is between unaudited figures that firms can tout as ...

Social Media Growth – Your social media presence is often the first indicator of your personal brand’s impact. Look and track—follower growth, engagement rates, and reach and impressions.