Six Marketing Trends That CMOs Should Pay Attention To
Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
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The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...