Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
Agentic AI startup AMT aims to be ‘Google Adwords for influencers,’ raises seed round
Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...
When To Invest In Long-Term Influencer Partnerships (And How To Make Them Work)
When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...
Hartford Business Journal11d
Social media influencers playing larger role in business marketing strategies
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Social Samosa17h
Brands to invest ₹550 crore in influencer marketing during IPL 2025
Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...
The Drum8d
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
Unilever says it's sending its influencer marketing strategy ... and so the firm will switch to a social-first advertising model. That move will see media spend on social channels rise from ...
The Citizen5d
Tempted by unqualified finfluencers and social media investment ads? Here’s why it’s a bad idea
Technology makes it possible for scammers to make their offers look just like the real thing and even use celebrities to ...
Bills filed to ban ‘deepfakes’ in political ads in Texas
Two bills have been filed in the Texas legislature that would require additional disclosures for political ads.
exchange4media13d
I-T Dept can access social media accounts: What it means for marketers and advertisers
The expanded search and seizure powers could bring stricter financial oversight for influencers and content creators, many of ...