Metricool, one of the most important social media analytics tools, has published its annual report highlighting the best ...

Social media marketing is a one-to-one relationship-building tool for businesses. Though it allows you to speak to many at once, the interaction feels more personalized to your customers. They're ...

Plus, in a time when an increasing number of users access social media and other content through smartphones, it is recommended that best practices are followed when creating content for social media.

A key first step in creating your social media strategy is deciding on the best channels to use to reach your audience. As you decide which social networks to use, you will also need to define your ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

While there are some protections in place that allow employees to speak about their employers, the situation is tricky. Some of those safeguards may only apply to certain situations, and employers ...

Even if nothing nefarious was going on, he says, photos can be misconstrued or mischaracterized, so it's best ... social media on our phones," she says. "Creating and implementing a mindfulness ...

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Best practices for applying the core principles to content on social media platforms. The basics about candidate appearances, defamation, fair use, and privacy law.

Unlike websites that require patients to search for information, social media meets families where they already are. With automated posting of pre-curated, credible medical content, practices can ...