The West Chester, Pennsylvania-headquartered QVC Group said its strategic agreement with TikTok made it the first 24-hour U.S. "live social shopping experience" on TikTok Shop, in a press release.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.

The West Chester, Pennsylvania-headquartered QVC Group said its strategic agreement with TikTok made it the first 24-hour U.S. "live social shopping experience" on TikTok Shop, in a press release.

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it will bring a "powerhouse" lineup of hosts.

QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

QVC is launching the first 24/7 live shopping stream on TikTok in the U.S., the company announced on Wednesday, allowing shoppers to jump on the app and buy products.