Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public Relations Articles. You may like these other MarketingProfs articles related to Public Relations: Essential Tech PR Strategies for Startups and Established Companies Alike; The Most Important ...

Chart: How the definition of “journalist” is changing. ... Public relations employees, who frequently have similar degrees, credentials, and skill sets as journalists, ...

Public relations, or PR, approaches are the ways in which a marketing professional positions a business or a client in the public eye. Good PR can help overcome an embarrassment or a mistake as ...

Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...