While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on ...

According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Tips for effective real estate landing pages (plus examples that got it right) Tip #1: Cater your pages to your target audience One of the most obvious traps that new real estate agents fall into is ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...