Adopting a flexible pricing model and a culture of testing can provide the agility to cater to diverse customer segments and ...

Retailers use dynamic pricing to adjust their prices based on demand, competitors and location. Here's some tips for how to ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

In this article, I’ll break down some of these strategies to help you become a more informed shopper. Let’s learn some of the most common pricing tactics that can be used to encourage ...

Read the report to find out: Which restaurant segment is leading the pack in 2024? What strategies have helped Shake Shack and Texas Roadhouse sustain visit growth while raising prices? What impact ...

ST. LOUIS — Consumer packaged goods (CPGs) manufacturers are honing their value proposition via a blend of pricing and innovation, yet their strategies don’t always align with those of ...

This unexpected trend invites further examination into how hotels and agencies can analyze data to set up smart, dynamic pricing strategies for one-time events. Presidential campaign stops ...