Planters resolved the untimely death of their longstanding mascot Mr. Peanut by ... reincarnating him into a roly poly, so very marketable little Baby Nut. Planters resolved the untimely death of ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Move over Baby Yoda. There's a new baby in town. After killing off Mr. Peanut in a Super Bowl pregame ad, Planters has brought him back as the adorable "Baby Nut." Mr. Peanut tragically passed away ...