OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Old Spice Ad: 'The Man Your Man Could Smell Like' Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

In one of the largest viral video ad campaigns ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign’s star, ex-football ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Old Spice adds its own ...

An actor who got his big break in an Old Spice commercial also showed up in a fantasy TV show that didn't last long, but is ...

The Super Bowl is about so many things. Who wins, of course, the Super Bowl halftime show and the commercials that brands spend millions of dollars on. One of the most popular Super Bowl commercials ...