If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

In the late 1980s, Hyatt launched its frequent guest program aimed at fostering brand loyalty. Even with its smaller footprint, World of Hyatt sets the bar for loyalty programs with multiple ways ...

Partner Content - Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment in how they ...

Lulus is launching a multi-phased brand campaign dedicated to enhancing customer engagement and brand loyalty, starting during International Women’s Month, which aligns with current cultural ...

The success of Yuu Rewards will encourage other sectors, such as travel and hospitality, to adopt similar multi-brand loyalty programs. Digitalization and Mobile Integration of Loyalty Programs ...

Retail-focused loyalty programs are highly popular, with Grupo Soriana's PAYBACK program offering multi-brand point accumulation and redemption across supermarkets, gas stations, and online retailers.