but the brand decided to expand its loyalty program last year. In addition to the credit card, the company launched a multi-tiered loyalty program in which customers get points for spending a ...

so having their loyalty programs all in one place on their mobile device offers the convenience that customers desire. “Multi-brand programs allow consumers to have one app instead of cluttering ...

Partner Content - Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment in how they ...

In the late 1980s, Hyatt launched its frequent guest program aimed at fostering brand loyalty. Even with its smaller footprint, World of Hyatt sets the bar for loyalty programs with multiple ways ...

Such findings came from a recent study, entitled “The market-based assets theory of brand competition”, published in the Journal of Retailing and Consumer Services. The authors of the research were ...

Its new loyalty program ALL has wasted no time in signing a global multi-year partnership with ... including at least seven non-hotel companies — the brand should be as big as Danone, Total ...

The success of Yuu Rewards will encourage other sectors, such as travel and hospitality, to adopt similar multi-brand loyalty programs. Digitalization and Mobile Integration of Loyalty Programs ...

Retail-focused loyalty programs are highly popular, with Grupo Soriana's PAYBACK program offering multi-brand point accumulation and redemption across supermarkets, gas stations, and online retailers.

The company's marketing efforts have improved brand ... a multi-million dollar marketing campaign and ad blitz for its 19 brands plus its "masterbrand" of IHG and the group's loyalty program.