T The slogan was discontinued during Prohibition, when Miller produced only ... altered to “The Champagne of Beers,” in order to remind consumers that High Life had been available in cans ...

000th barrel of Miller High Life Beer made in 1952. This output, said Fred Miller, boosted the company from sixth to fifth biggest in the U.S. Brewer Miller did not intend to be content with that.

The expression "Proust's madeleine" refers to something -- a sight or taste or, yes, a smell -- that evokes a memory. If your own personal Proust's madeleine happens to involve beer, barstools ...