a review of current marketing industry standards about consumer research indicates that the importance of culture as a means of qualifying online consumers is not yet fully recognized and integrated ...

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...

Moreover, 69% of US consumers surveyed say they expect to own an in-home "Internet of Things" (IoT) appliance in the next five years. A significant number of consumers also expect to purchase wearable ...

Other internet marketing programs call an online digital ... while psychology-related courses, such as consumer behavior, help students understand buyers. Technology plays a key role in digital ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...