What would be ideal? Changing the exterior color with the push of a button, of course. At the driver's prompting, based on mood or situation, the ability to swiftly saunter into a different shade ...

*New technology unveiled by BMW Wednesday allows for drivers to change the exterior color of their car the way you change the color of your outfits. At the Consumer Electronics Show, the luxury ...

Early in 2022, BMW revealed a conceptual version of its all-electric crossover, the iX, that featured a nifty, color-changing wrap. Covered in a product called E ink, the SUV could switch from black ...

: This review has been updated with instrumented test results for the iX xDrive45. A plethora of automakers have rushed to introduce high-end electric SUVs, but they're now facing an unexpected ...

The BMW iX has been a controversial car since it first went on sale for the 2022 model year. A lot of that had to do with its love-it-or-hate-it styling, and that's too bad. Regardless of what you ...

BMW's EV strategy has been a little weird, but finally, it seems like the company is forming a cohesive electric strategy. The BMW i4, for example, is an excellent and luxurious electric coupe. But it ...