Hi readers, this is James Hercher, AdExchanger senior editor, with the weekly Commerce Media dispatch. Today, I’m doing a deep-dive Q&A with Melanie Babcock, who’s been at The Home Depot for almost 10 ...

Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ...

Lowe's recently announced it will be testing robot shopping assistants to help customers in its stores for the holidays, but John Oliver doesn't think that's necessary. Instead, on his show Last Week ...

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Are you a print subscriber? Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By ...

Lowe’s and The Home Depot are some of radio’s biggest advertisers, especially around summer and the holidays. Why is that? Fresh consumer studies are providing a detailed look into the significant ...

The unofficial start of summer has arrived, and, after a quiet lead-up, home improvement retailers exploded across America’s radio airwaves, claiming dominance in Media Monitors’ pre-holiday Spot Ten ...

Black Friday is hours away, promising big discounts on TVs, laptops, headphones, speakers, and so much more. It's the best ...