This piece is the first in a series on targeted health care marketing. In the coming weeks, we’ll bring you a few stories from people in the trenches throughout the industry. Health data and race are ...

Looking past the richness of content seemingly unrelated to what we do in pharma is a huge miss. Spaces like Blackweek can provide us with that understanding and inspiration.

New research reveals how healthcare and medical technology brands are leveraging AI, data-driven insights, and omnichannel strategies to ...

Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies. The tool is now available ...

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies ...

NMDP, a global non-profit partnered with AI influencer Lil Miquela to share her leukemia journey with her 2.3 million instagram followers.

Balancing HIPAA compliance and effective marketing is a challenge. Many healthcare companies remain unaware of HIPAA provisions and ways to comply with them. As of July 2023, healthcare organizations ...

As a local healthcare marketer, reaching your target audiences at scale is extremely important. Equally significant is reaching qualified audiences at scale, regardless of the targeting applied to ...

In today’s competitive healthcare landscape, trust has become the foundation of patient relationships. Whether you’re a local dentist, family practitioner, or urgent care provider, earning community ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...