HP Inc. on Wednesday disclosed the size of its Instant Ink subscription service business for the first time, saying it’s now a $500 million business with 30 percent annual growth.

Ofek, Elie, and Marco Bertini. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Teaching Note 521-084, February 2021. (Revised May 2025 ...

Abstract Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called ...