The federal freeze on the funding sparked outrage among Gen Z and Gen Alpha who rely on key resources like the FAFSA to ...

Explore the latest Gen Alpha slang words, influenced by online viral trends. Learn what parents and teachers should know about this generation's language.

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as ...

Forget about Gen Z, Generation Alpha is the new demographic on the style rise. Leading the charge at just 11-years-old, Kim ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Demographers say the first members of Generation Beta are being born this month, following on the heels of Millennials, Gen Z ...