But it has competition in the adorable shape and cartoon graphics of Loog's Hello Kitty mini-acoustics – all of which come ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in ...

Hello Kitty is helping kids learn to shred and pick with three new guitars in collaboration with Loog and the legendary ...

Here we are with another guitar review. I usually open these reviews with this explanation when I post guitar reviews because I know our focus is consumer technology. While I love technology, ...

One of the world's most-loved single-pickup electrics is back in white, the fuzz is back in black, and there's loads of merch ...

Credit: Future/Phil Barker CBS bought Fender because it saw the potential for a bigger market share and greater profitability ...

I have played hundreds of different guitars in my time. I’ve played dobros, 12-string acoustics, 12-string electric, nylon classical, and even bass guitars. But one variant that has eluded me until ...

Fender execs on the art and craft of modern guitar making, and how the new American Professional Classic series got its ...

The Fender Stratocaster is ubiquitous in the rock guitar world for a reason. The Strat has been an American icon since the 1950s, and it's the instrument of choice for countless rock n' roll pioneers ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Doesn't actually make you Jimi ...

How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

G&L Musical Instruments, which made guitars, basses and other gear on Fender Avenue in Fullerton since 1980, quietly closed down last month.