Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

Featuring a rare rosewood and alder body and traditional 1960s specs, the Hiroshi Fujiwara-designed beauty represents one of ...

Both guitars are finished with either a Sitka spruce or mahogany top and bolt on mahogany neck. The headstocks are of typical Fender electric style, with all the tuning pegs on one side ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

This collaboration marks 50 years of Hello Kitty by reintroducing the famous Hello Kitty Stratocaster guitar, blending Fender’s legendary craftsmanship with Hello Kitty’s unmistakable style.

The Taylor Swift producer and Bleachers frontman merges his two favourite vintage models for a signature guitar like no other ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

Ever since Fender debuted their American Acoustasonic ... “It’s the difference between bringing four guitars – or an electric ...

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.