The evolution of Information Technology (IT) from a support function to a business driver is well established. For years now, technology has played a central role in helping organisations scale, ...

Today’s business leaders and consumers alike are facing turbulent economic times. The goal of any business is to be profitable but there is no doubt that several recent world events have made it ...

Everyone seems to be “chasing vibes” lately—whether that’s going to Taylor Swift’s latest concert in Zurich, a music festival in Berlin, or the Olympics in Paris. Yes, it’s the summer, but turns out, ...

How to turn physical retail spaces into strategic assets + new MG2 research that explores the motivations and behaviors of Gen Z.

India’s consumer market is witnessing a fascinating contrast, said serial entrepreneur Rajesh Sawhney, citing Coldplay and the Mahakumbh Mela -- two recently concluded events that were crowd-pullers ...

As new and innovative experiential retail concepts pop up across North Texas, Subhi Gharbieh—the co-founder of virtual reality immersive sporting venue Active Arena—knew that if he wanted his concept ...

Watching orders dwindle as China’s housing market slumped, factory owner Zheng Weirong decided to take action and protect his steel business from the real estate downturn. Betting on a tourism revival ...

As the year comes to a close, restaurants have continued to be a major place for consumers to spend time — especially with the mass decline of “third places,” a place for people that encourages social ...

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...