Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

This Morning star Nadina Baggott recently shared her go-to beauty products for creating a natural ‘no makeup makeup’ look ...

We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick all dang day. And now, they added such a sweet twist to their bestseller.

As someone who has combination/oily skin with creases around my eyes, my makeup needs a primer to prevent it from sliding all over my face. In my opinion, a good primer should give your skin ...

E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...