When my girls were younger, they would get SO excited about the arrival of their Elf each Christmas. If your little ones love their elf as much as mind did, they’ll love it even more with this ...

Hosting its celebration at The Lumistella Company’s booth at Javits Center, fans can see the flex-and-bend posable South Elf, ...

The Lumistella Co. is unveiling a special edition Elf on the Shelf for the icon's 20th anniversary. | Source: The Lumistella ...