Counting followers only tells part of the story, as on average less than 2% of those users will actively engage with any content you post. Social media management isn't easy - at least that's the ...

In the ever-evolving digital landscape, maintaining a consistent and engaging social media presence is no longer optional—it’s a necessity for businesses, professionals, and content creators.

Social media (TikTok in particular) is a powerful tool for personal branding, business promotion, and content creation.

“Turning it into a career is not easy, some Nano influencers ... themselves before they start a career on social media,” said Muchiri Mike, content creator, brand influencer and musician.