SACRAMENTO, Calif. — Dante Belissimo is the creative mind behind custom sneakers from different sporting teams and professional Sacramento Kings players featuring unique colors, patterns and designs.

Alabama star true-freshman wideout, Ryan Williams will be sporting custom “X-Ray” Nike 5 cleats, inspired by the late NBA ...

Recently, it was leaked that Fortnite was going to get shoes. Now, Epic Games has apparently landed Jordan as the first brand.

Travis Scotts highly anticipated Velvet Brown Air Jordan 1 Low drops on December 21, capping off a year of major footwear ...

The Nike Vapor Edge Kobe 6 SE “Grinch” sees the iconic basketball sneaker transformed into a football cleat. Official images ...

Whether through DIY or custom commissions, young people are willing to spend more time and money than ever to find their ...

For an active young family, any injury or illness can be a setback. But for 9-year-old Sophia Jenkins and her family, their ...

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

Abi Caswell is the founder of BATTER a bakery X NOLA in New Orleans Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her work has previously ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Inspired by a family memory, Stacey and Marcus Jordan launched a new business offering custom swag and personalized keepsakes for businesses and events.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.