News

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.
Jim Sinegal sat down with The Wall Street Journal to discuss how he built the $86 billion label Kirkland Signature and more.
But what if you could get the same cleaning power without the premium price tag? Enter Kirkland Signature, Costco's private label brand. Over the years, Kirkland has built a reputation for ...
If you’ve ever shopped at Costco, you’ve likely purchased something from its premium in-house brand, Kirkland Signature ... due to their longer-lasting power and reliability, making them ...
Costco co-founder Jim Sinegal sat down with The Wall Street Journal to discuss how he built the $86 billion label Kirkland Signature ... Sinegal learned the power of a store that has paying ...
Three decades ago Costco created Kirkland Signature, the store brand it now uses to sell everything from paper towels to fresh sushi. At the time it was counterintuitive. Successful retailers ...
If you’ve ever shopped at Costco, you’ve likely purchased something from its premium in-house brand, Kirkland Signature, which has become a household name and a great way to save money.