2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...
What’s up with the Big 12 tournament’s court? Fans pan design, but players see it differently
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...