David Paton’s 1974 song “Magic” has been repurposed as the theme for Novo Nordisk’s Ozempic campaign. Paton, his late bandmate’s estate, and Sony Publishing have profited, with Paton likely earning ...
In February, Stellantis’ Global Chief Marketing Officer Olivier Francois fulfilled a decade-long pursuit of working with Bruce Springsteen with a Super Bowl spot for Jeep, marking the first time The ...
Every year, the Super Bowl features some of the flashiest – and costliest – advertising on television. An abundance of these spots uses classic rock songs as their soundtracks. The use of classic ...
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