The Coca-Cola Company wants to kick off 2024 with a family affair. A new campaign from the beverage giant that starts bubbling Tuesday emphasizes its broad portfolio of drinks, not just a single ...

Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area. In ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached out to ...

A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making ...

As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

President Donald Trump said he's terminating trade negotiations with Canada citing a negative TV advertisement about tariffs.