The option will allow subscribers to Peacock Premium or Premium Plus to subscribe directly to NBC Sports Boston.
Comcast gained the rights to broadcast the Olympic Games through 2036 as part of a new $3 billion agreement with the ...
led by Peacock, a huge increase over the streaming views for the disappointing Tokyo Games, which were hampered by the COVID-19 pandemic. “This agreement with Comcast is groundbreaking because ...
The deal comes as Comcast and its NBCUniversal unit aim to use live sports to drive subscriptions to the streaming service Peacock. NBC will spend about $2.5 billion per year to carry a package of ...