Fender's Director of Product Management takes us behind the considerations that go into creating a brand-new colorway – and ...

In celebration of the Stratocaster’s debut in the spring ... because part of Fender’s history is car colors. We’ve been playing with flip-flop-type colors, like Chrome Glow on the H.E.R ...

and the 70th Anniversary American Ultra Stratocaster HSS with a sparkling Amethyst finish. While the new editions don’t break any fresh ground in terms of design – that would be too sacrilegious – ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

The finish is a dead ringer for Frusciante’s original, with just the right amount of wear Fender fans love. But the light, resonant weight of this guitar feels as organic to hold as it does to hear, ...