James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 52 min ago By Parker Herren - 4 hours 58 min ago By Tim Nudd - 5 hours 34 min ago 7 hours 17 min ago By Ad Age Staff - 7 ...

The Coca-Cola Company (KO), headquartered in Atlanta, Georgia, is a global leader in the beverage industry, specializing in the production, marketing, and distribution of non-alcoholic drinks. With a ...

It has a massive global distribution network, a strong research and development department, and a marketing team every bit as good as Coca-Cola's. As for scale, PepsiCo has a long history of ...

Coca-Cola confirmed the shift, but also stressed that no other changes to agency assignments are planned and that it is in ...

as one of the most valuable marketing opportunities in decades. Unable to attach its brand to Pakistan's national team, who are sponsored by Pepsi, Coca-Cola's latest campaign uses a limited ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ...