Mattel has announced plans to relaunch the Barney franchise with a new slate of content as well as toys and merchandise. The relaunch will kick off with a reimagined animated series, which is set to ...

Mattel has introduced a brand-new Fisher-Price Barney toy line, inspired by the return of the purple dinosaur in the new animated series Barney’s World. The toy line spans plush, role-play items and ...

Barney is back, and while Mattel has not yet officially confirmed it, we're guessing he still loves you. Toy giant Mattel announced Monday that Barney, the friendly (and, let's be honest, ...

Four-year-old Aaron Akhobadze had his heart set on a high-tech Barney toy. But E-Specially My Barney turned out to be nothing but a heartbreaker, the boy’s parents complain. “It ruined my son’s ...

No matter how dorky Barney the purple dinosaur may seem to adults, kids still adore him, and No. 1 toy maker Mattel hopes to cash in on the munchkin mania. Fisher-Price, Mattel’s preschool division, ...

Beloved Purple Dinosaur Returns with Self-Love Initiative, Including Original Programming and Parent Companion Guide for Fostering Healthy Self-Image in Young Children EL SEGUNDO, Calif.--(BUSINESS ...