To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Soon, you'll be using social media to drive B2B sales success. Tessa Burg is vice-president of UX and technology strategy at B2B pipeline marketing agency Tenlo. She uses agile principles to test, ...

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Ranging from most to least visited. Note Engaging your audience on social media is a B2B digital marketing strategy we’ll discuss later. The social media stats in Market Explorer help you decide ...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

You’ve been there. You’ve seen the results. It’s not working.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

Choosing the right paid media channels is key to ... making it a valuable channel for B2B marketers. You can also test out an account-based marketing (ABM) tactic, which concentrates on targeting ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...