Soon, you'll be using social media to drive B2B sales success. Tessa Burg is vice-president of UX and technology strategy at B2B pipeline marketing agency Tenlo. She uses agile principles to test, ...

That may be why many B2B companies have not fully embraced the challenge of social media marketing, instead sticking to more traditional marketing techniques, such as cold-calling or print advertising ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Ranging from most to least visited. Note Engaging your audience on social media is a B2B digital marketing strategy we’ll discuss later. The social media stats in Market Explorer help you decide ...

Like B2B marketing, content marketing is another great B2C strategy. Covering formats like blog posts, videos, and social media content. Content marketing and SEO play an important role in driving ...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

there’s a B2B marketing team that has you squarely on its ABM target list. It creates content that addresses your business challenges, serving ads on your favorite social media channels and ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.