In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading ... She offers a real-life example of how that bold strategy gets results: A regional ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...

Other top marketing and sales strategies marketers want to experiment with include video marketing (32% cite) and influencer marketing (30%). B2B marketers say their top sources of leads in 2022 were ...