Release Summary Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from 2015-2019.

As we progress through 2025, AI agents are moving from mere supportive copilots to fully autonomous systems capable of ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

Additionally, the application of augmented and virtual reality in marketing, education, training, and entertainment opens up a world of possibilities where people can create and participate more.

The campaign idea was considered so big, it justified 360° brand marketing support including social media, influencers, events in universities, articles, in-store materials and e-commerce banners.

Client testimonial Amanda Dummett, marketing manager for CWJobs.co.uk said, “In developing the Augmented Reality CV campaign, Lexis demonstrated that it truly understands CWJobs’ brand identity and ...

Dive Brief: Verizon and Disney have teamed together for an augmented reality (AR) “Wish on a StAR” experience ahead of the debut of animated comedy “Wish,” per a press release. The experience, made in ...

Augmented reality (AR) is enhancing customer service in various ways. This includes bolstering personalization for customers, assisting technology companies in guiding non-technicians through ...

“Experiential marketing in the gaming industry is evolving to include virtual and augmented reality experiences, allowing players to immerse themselves in the game world even before its release ...