Creating a hit product isn't easy. The company scrapped plans for an Apple Car in February, and the $3,500 Vision Pro has had mixed reviews in the months since its release. On Sunday, Gurman said Apple is focusing on smaller wins that can generate revenue on the same level as iPads or its wearable tech.

Every couple of weeks a new rumor sprouts up claiming that Apple is working on an iPad-esque smart home display. Most of them have come from the Apple whisperer, Bloomberg's Mark Gurman. This week, Gurman is back with a new set of rumors regarding the potential smart home device,