Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

We're helping you take the guessing out of the game with our top picks of the 20 hottest Disney toys. From beloved princesses ...

American Girl and Disney, two brands beloved for their inspirational characters, have partnered to release an enchanting collection of princess dolls that includes Disney Princesses Ariel, Tiana and ...

American Girl is revealing the latest dolls part of its Disney Princess collection. The iconic toy company announced on Wednesday that Cinderella, Tiana and Ariel are the newest toys to be added to ...

Disney Store has unveiled its list of the most sought-after toys for the 2025 holiday season. The list includes a variety of items like Lego sets, action figures, plushies, and dolls. Featured ...

Mattel is making She-Ra part of the Barbie universe Mattel Calling all princesses of power! She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting ...