Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb. Vrbo took some not-so-veiled shots at the quality of ...
Airbnb is trying to burnish its image in the run-up to an expected October vote by the New Orleans City Council on short-term rentals with a series of ads featuring homeowners who take advantage of ...
Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...
Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.
While visitors to an Airbnb may assume that their rental is up to the same standards as a hotel, this isn’t always the case. Municipalities may have rules around what is and is not allowed to be ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel and hospitality category have ...
For Airbnb, “inventory” still refers to rooms, not advertising. (Ba dum tss.) Not that Airbnb doesn’t see the potential of introducing ads – just not right now. “It’s a huge opportunity,” co-founder ...
Airbnb has just launched what its calling its largest brand advertising campaign to date. The travel rental platform and its agency TBWA/Chiat/Day have kicked off the "Live There" campaign to "inspire ...
Airbnb's passive aggressive ad campaign about the $12 million in hotel tax that its guests contribute to the city's coffers each year was almost universally reviled, but was it illegal? That's the ...
In a move showing how brands or retailers can pass advertising costs on to their customers, Airbnb is building advertising into the price of its listings, and publicly acknowledging the move on its ...