The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.

The products, which include fashion, home, lifestyle, and electronics, are unbranded and come from sellers across the world that Amazon has vetted. A majority of the products are priced at $10 or less,

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.