Rick Miller, a partner at marketing analytics company Big Chalk, revealed the companies who produced the most memorable Super Bowl ads last year.

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live Más drive-thru cams on a recent trip, there's a chance they'll actually appear in Taco Bell's Super Bowl LIX commercial. And, no matter how hard she tries, Doja Cat is not the star of the show.

Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.

Classic game-day advertisers like Hellmann's Mayo, Stella Artois, Bud Light and Pringles are revealing the A-list stars who’ll appear in this year’s Super Bowl ads.

Fox reported during its November earnings call with investors that it sold out of ad spots for the Super Bowl in the fall.

Discover the best Super Bowl ads of all time! From Apple’s groundbreaking "1984" to Budweiser’s hilarious "Whassup?"

Super Bowl to see if Jalen Hurts or Patrick Mahomes will lead their teams to victory. But before the main course of all that, there are — as with previous years — a variety of big-budget Super Bowl ads to serve as the perfect game-day appetizer;