Sony Group President Hiroki Totoki will add the CEO role from April 1, while incumbent Chairman and CEO Kenichiro Yoshida will remain as chairman, the entertainment and technology conglomerate said on Wednesday.

Sony has chosen long-serving finance head Hiroki Totoki as its next chief executive as the Japanese technology giant overhauls its leadership while steering a multibillion-dollar push into producing more original content.

Sony Group Corp. is appointing Hiroki Totoki, its longtime finance chief, as chief executive officer, effective April 1.

Sony Corp. is shaking up its leadership ranks in Tokyo and San Mateo, elevating Hiroki Totoki to the top CEO post while Hideaki Nishino takes the reins of Sony Interactive Entertainment as the solo CEO of the unit that houses PlayStation.

Sony Group Corporation on Thursday said that it has promoted president, COO and CFO Hiroki Totoki to CEO after being approved unanimously in a meeting of Sony’s board. Kenichiro Yoshida, who had been chairman and CEO,

Sony President Hiroki Totoki has been named the new CEO of the Japanese tech conglomerate, taking over from chairman Kenichiro Yoshida as part of a leadership shuffle. Totoki, who previously served as COO and CFO at Sony,