Swift also surged in popularity on Spotify after her album announcement. She rose to No. 1 on Spotify’s daily artist chart last week on the day she made the announcement and has led that chart every day since, dethroning Morgan Wallen and Drake, the only two artists who had ranked above her.

Taylor Swift teases fans with two new vinyl variants of 'The Life of a Showgirl,' as Zoe Kravitz shares her thoughts on the album.

Taylor Swift is no stranger to reinvention, dazzling fans yet again with her elaborate costume for the cover of her highly anticipated 12th studio album, The Life of a Showgirl. Turns out, her look has an iconic backstory.