Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Runway will use Lionsgate's vast catalog to train a model that the studio's filmmakers can then use to help make new content.

The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal is bad news for human artists, others say it’s a natural next step for the industry.