A short video and dramatic picture both claimed to show flames engulfing the historic sign as wildfires ripped through Los Angeles in January 2025.

Fake images and videos of an iconic Los Angeles landmark burning in the city's wildfires, generated using artificial intelligence, are being shared on social media.

An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

Wildfires threatened to engulf parts of Hollywood on Wednesday as a growing number of blazes raged across Los Angeles, forcing tens of thousands of people to flee their homes and claiming at least five lives.